Our Milestones
A journey of soap, service & trust, shaped over decades, growing stronger with every generation
Humble Beginnings
Our founder, Late Shri Rajpal Bansal, started National Soap Mills in eight rented shops in Ludhiana with nothing more than determination and an investment of ₹2,800. It marked the beginning of a legacy built on courage, ethics, and quality
1956
The Birth of Brand "Raj"
Amid rising competition, the idea of “Raj” was born. The very first 100 boxes were supplied to Lala Chajju Ram & Sons in Khanna, marking the moment a household name began to take shape
1961
Standing by Beliefs
(We Always Use 100% Vegetable Oil)
When the Indian government promoted the use of tallow (animal fat) in soaps, Raj took a principled stand. Out of respect for religious sentiments and consumer trust, we refused to adopt it, even when palm oil alternatives were costlier. This decision set us apart and strengthened our bond with customers
1964
Birth of National Soap Mills
Raj strengthened its roots in the 1970s by launching new products and executing expansion plans, including the strategic acquisition of 16,000 square yards of land in village Pawa.
1970s
Birth of Brand Raj Super
Raj Super was launched, a simple, effective laundry soap that quickly entered countless Indian households. Affordable, reliable, and trusted, it became a daily essential
1984
Expanding the Detergent Range
Raj’s portfolio grew beyond laundry, with the introduction of Saheli Washing Powder and Saheli Dishwash Bar. This marked the beginning of Raj’s evolution into a multi-category household care brand
1986
Establishment of Raj Industries
(A Full Oleo Chemical Complex)
Raj Industries expanded operations at Nalagarh, Himachal Pradesh, with a modern facility dedicated to soap noodles manufacturing, strengthening in-house capabilities and creating the backbone for large-scale innovation and future growth. With this, production capacity grew tenfold, from 10,000 MT to 1,00,000 MT, marking a major leap in scale.
2007
Raj Super White Arrives
Raj Super White was launched, India’s first white laundry soap. With the combined expertise of Mr. Sahil Bansal and Mr. Salil Bansal, this breakthrough became possible, bringing to market a product that quickly became synonymous with clean, fresh, and dependable washing
2009
Expanding Sales In North Indian Market
Raj Industries steadily expanded its footprint across North and Central India—building trust in Rajasthan, J&K, Haryana, UP, MP, and Delhi, and reinforcing its presence across towns, villages, and urban markets
2012-2016
New Venture Paos Production
A state-of-the-art automated PAOS Productions plant was established, ushering in advanced manufacturing capabilities. Around this time, NJOY Bathing Soap was launched, marking Raj’s entry into personal care.Expansion also reached new markets—Gujarat, Maharashtra, and Karnataka—further extending Raj’s national reach
2018
Entering West and South Indian Market
Raj completed its southern expansion with presence in Goa, Kerala, and Tamil Nadu. From eight rented shops in Ludhiana, the company had grown into a brand with a strong national presence
2018
Brand On National Stage
Raj industries made its television debut, reaching millions of households. From The Kapil Sharma Show to Indian Idol, the brand became part of prime-time family entertainment, further cementing its place in everyday life
2022
Launching Detergent and Dishwash Bar Pan India
The Saheli range was revamped with modern packaging and upgraded formulations. At the same time, Raj Super White Premium Detergent Powder was introduced with 5-way action, offering brighter washes and tougher stain removal
2023
Launch of Blue & White Laundry Care Bar
(A 2 in 1 Solution)
Raj industries introduced the Raj Super White Blue & White Laundry Bar, a dual-action bar that combines the power of two for superior cleaning. Backed by the expertise, this launch carried forward Raj’s legacy of innovation, delivering brighter washes, stronger stain-fighting power, and dependable quality to households across India.
2024